Coastal Garden Collection

Our Story: Curating the Coastal Garden

Welcome to a corner of the world where the Atlantic breeze meets the quiet bloom of a hidden garden. 

Born from a love for the rugged beauty of the Massachusetts coastline and the whimsical charm of Boston’s historic neighborhoods, our Coastal Garden Collection was created for the dreamers, the explorers, and those who find magic in the details.

The "Cloud" Philosophy

We believe that everyday accessories should feel like a statement, not an afterthought. Our signature XL Cloud Scrunchies are designed to provide more than just a hold—they provide a moment of joy. Each piece is handcrafted in small batches right here in Massachusetts, using extra volume and premium fabrics to ensure your hair is treated with the softness it deserves.

Inspired by Place, Rooted in Nature

Every pattern in our collection tells a story:

  • From the sun-drenched paths of the Greenway to the cobblestones of Beacon Hill.

  • From the wild meadows of Nantucket to the salty docks of the Seaport.

  • From the industrious bees in our backyards to the sweet harvests of our local farms.

When you wear one of our Clouds, you’re carrying a piece of the East Coast with you—a reminder of golden hour strolls, salt-spray air, and the enduring beauty of a garden in full bloom.

Our Promise

We are committed to slow fashion, local craftsmanship, and the kind of whimsy that makes a Tuesday feel like a Sunday morning. Whether you’re setting sail or strolling the city, we’re here to make sure you do it with effortless style and a touch of coastal soul.

Handmade. Heartfelt. Whimsical by nature.

How to Care for Your XL Cloud

Keep your ruffles fluffy and your colors bright.

1. The Refresh

If your Cloud starts to look a little flat after a long day at the Seaport, simply give it a good shake! Hold it by the elastic and "fluff" the fabric layers to restore that signature voluminous shape.

2. The Wash

  • Method: Hand washing is best to preserve the delicate fibers. Submerge in cool water with a drop of mild detergent.

  • Machine Wash: If you must use a machine (looking at you, Public Garden Gingham!), place your scrunchie in a delicates mesh bag. Wash on a cold, gentle cycle with similar colors.

3. The Dry

  • Air Dry: Lay flat on a clean towel in a shaded spot. Avoid direct sunlight, which can fade those beautiful coastal colors over time.

  • No High Heat: Never put your Clouds in a high-heat dryer, as it can damage the specialized elastic that gives our scrunchies their "no-slip" grip.